art of using science in marketing.
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Published by Harper & Row in New York .
Written in English

Subjects:

  • Marketing.,
  • Marketing research.,
  • Product management.

Book details:

Edition Notes

Bibliography: p. [265]-289.

StatementForeword by Martin Mayer.
SeriesHarper & Row"s series in marketing management
Classifications
LC ClassificationsHF5415 .R27
The Physical Object
Paginationxix, 298 p.
Number of Pages298
ID Numbers
Open LibraryOL5425111M
ISBN 100060453206, 0060453214
LC Control Number73019498

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